MY ROLE

• Initiated Parallel Design Investigation, with the support and permission from design manager
• Created a scalable framework so it can be applied to a variety of projects we are working on, as well as cross-team collaboration.

WORKFLOW

• Explore and document alternative/futuristic design solutions
• Develop them into parallel/virtual versions of the existing design
• Constantly evaluate and evolve the parallel version
• References for the future

GUIDELINE

• Be purposefully radical, sky is the limit
• Be reasonably powerful
• Driven by heuristic or algorithm
• Have needle-point focus
• Not different, but better

WHY

• Documenting non-selected designs for future inspiration and reference
• Design concepts are related to each other in multiple aspects, most of time
• Organizing design concepts in more holistic and contextual way
• The most effective design exercise to encourage team keep coming up with crazy amazing ideas