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Around the world, people are using lightweight, electric, and shared vehicles on the road. E-bikes and e-scooters startups are venturing into the space. Big auto brands like Mini Cooper and Porsche are breaking into the micromobility games. Personal EVs are carving out new opportunities for selling high-end, luxury personal gear.

In this analysis, we’ll study the top 127 startups and unpack: what new product trends are emerging, how they differentiate, monetize, what are the business opportunities and new revenue streams.

1. Key Trends

(1) Big automakers are breaking into micromobility:

• Mini Cooper has Cooper Bikes.
• Ducati offers e-bikes for adventurous cyclists.
• Honda is building a 3-wheel e-scooter via its subsidiary Striemo.
• Porsche bought Fazua to expand its e-bike development.
• Harley-Davidson is releasing electric mountain bikes.

(2) People are buying more bikes than cars:

• Petrol prices surges and increased costs of car ownership are turning people into bicyclists. COVID-19 nudged people to consider social distancing. Around the world, consumers are adopting lightweight vehicles for daily commutes.
• More e-bikes were sold than electric cars in 2021 in the U.S.
• Last year, Europe saw a record-breaking $5M in e-bike sales.
• Bike sales are rising in the U.K, up 47% market size value in 2021 than in 2019.

(3) Shared micromobility is going electric:

• Startups are making urban transportation more flexible, eco-friendly, and sustainable by building electric-powered micromobility rental platforms.
• Lime is an e-scooter and e-bike sharing app.
• Voi is an e-scooter rental and sharing platform.