<aside> 📗 Free Preview Version

</aside>

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a15b3425-afd0-464e-ade4-e5dddc30d60b/615ce03efff0ea1f9d728760_All20Medium20Cover201500x750px20(1).png

The rise of e-commerce roll-ups

In the past, roll-ups were mainly proceeded by private equity firms, large conglomerates, and institutional buyers whereby companies acquire businesses in the same market and merging them under a single entity to scale.

Today, there are new companies that consolidate independent private label brands with decent revenue. They are the aggregators of e-commerce brands. Unlike marketplaces that connect buyers and sellers to acquire or sell off their brands (e.g. Flippa and Exchange Marketplace by Shopify), roll-up platforms are operational and resourceful. They:

Key players around the world