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There is a marketplace for EVERYTHING—from grocery, e-commerce, accommodation to transportation to professional services, etc.

With the advent of consumer-focused marketplaces, it has become easier than ever for people to:

• generate side incomes
• buy and sell goods and services
• monetize underutilized assets

Today, we will explore top startups that are making money by connecting demand and supply side users. And how tech builders can capitalise on emerging opportunities while differentiating their services through innovative product strategies.

Section 1: Key Market Trends

(1) Pop-culturization:

• Pop-culturization is playing a role in driving the rise of “culture e-commerce”.
• GOAT is a marketplace for buying and selling new and used sneakers.
• NTWRK is a live video shopping platform and marketplace that brings together culture creators, brands, and businesses to sell and shop for the latest art, sneakers, collectibles, trading cards, home goods, and more.
• StockX is an online marketplace of sneakers, streetwear, trading cards, and watches.
• ZiNG Pop Culture is an Australian marketplace offering a diverse range of pop culture products, including apparel, collectibles, board games, and trading cards.

(2) Remote work is creating more marketplaces:

• The increasing trend towards the “future of work” is driving the growth of online marketplaces, which facilitate the gig economy by connecting companies with skilled professionals and knowledge workers.
• On Deck acquired Lean Hire, a “contract-to-hire” marketplace where companies can “test drive” talents through contract-based arrangements before committing to full-time employment.
• GrowthMentor is an advisor marketplace for startup founders who want to accelerate their company growth.
• Humans is connecting startup advisors with Web3 company founders, akin to Growth Mentor for startups.