<aside> <img src="/icons/luggage_orange.svg" alt="/icons/luggage_orange.svg" width="40px" /> Project Title: whew. My Role: UX/UI Designer - I was responsible for user research, creating personas, designing the user flow, and building wireframes and prototypes. Timeline: 8 weeks (Oct 2023 - December 2023) Objective: Enhance travel experiences by empowering explorers with personalized destination insights, custom itinerary planning, and interactive timelines.

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Problem Statement

Travelers frequently encounter challenges in accessing comprehensive destination information, crafting personalized itineraries, and managing interactive timelines. These hurdles contribute to inefficiencies in travel planning and result in less-than-optimal experiences.

Goal

The primary goal was to design an intuitive mobile app that would not only allow users to manage their finances but also understand them. The emphasis was on merging functionality with user-friendliness, ensuring every feature was beneficial and straightforward to use.

Concept / Solution

Recognizing the challenges and inefficiencies in travel planning, the focus is on streamlining the entire travel experience by offering a comprehensive solution to common pain points faced by travelers. Currently, travel information is scattered and not truly centered on personal preferences, which is not tailored to the individual. If the app employs artificial intelligence to create customized itineraries based on individual preferences, it ensures a tailored and enjoyable travel experience for each user and reduces the significant amount of time curating.

<aside> <img src="/icons/profile_yellow.svg" alt="/icons/profile_yellow.svg" width="40px" /> "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions." - Albert Einstein

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Target Audience

1. Travelers: Travelers are the primary beneficiaries. They benefit from a streamlined travel planning process, access to comprehensive destination information, personalized recommendations, real-time updates, and tools to enhance their overall travel experiences. This app helps them save time, reduce stress, and make the most of their trips.
2. Travel Agencies: Travel agencies can use this app as a tool to enhance their services. They can leverage the app's planning and suggesting features to offer customized travel packages to their clients, making their services more competitive and efficient.
3. Tourism Industry: The tourism industry, including restaurants and local businesses, can benefit from increased visibility through this app.

Process

Over the course of 8 weeks, I successfully identified the problem, conducted user surveys, performed research, designed low-fidelity wireframes for user testing, and progressed to developing high-fidelity wireframes.

The above displays screenshots of the Figjam board illustrating the process.

• Information Gathering in FigJam
• Personas