Welcome!

You're committed to building a stronger business—one that helps you achieve your financial goals while running smoothly and predictably. You're building a business that has a positive impact on the community you serve and the team that works with you, as well as your own personal growth and self-expression.

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And to do it, you need a plan.

This marketing plan template is 1 of 15+ templates inside the complete Stronger Business Playbook at The What Works Network.

Once you've completed it, you'll have a big picture plan for a comprehensive marketing system for your stronger business that you can start operationalizing it using the Standard Operating Procedure & Project Brief templates we've also included.

Here's to building a stronger business!

Tara McMullin Founder, What Works

P.S. If you're a Notion user, you can duplicate these templates and add them to your workspace! Then you can customize and complete them. Click below for instructions:

Marketing Plan Template

This template will help you create a comprehensive marketing plan that fulfills the 3 core marketing needs of your business: growth & acquisition, nurturing & engagement, evaluation & sales.


Standard Operating Procedure Template

This template will help you turn your marketing plan into repeatable systems so you don't have to reinvent the wheel every time you want to market your business.


Project Brief Template

This template will help you plan for and execute the one-off projects that will bring your marketing plan to life.


Click here to download the PDF workbook version of these templates.

Click here to access the editable Google Drive version of these templates.