Last Updated: February 11, 2026

Seel, Inc. ("Seel," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when using our Service:

• Account Information: Name, email address, and login credentials when you create an account
• Contact Information: Phone number and shipping/billing addresses for order fulfillment
• Payment Information: Payment card details processed through our third-party payment processor (Stripe). We do not store your complete card numbers on our servers
• Communication Data: Messages, inquiries, and feedback you send to our customer support
• User Preferences: Product preferences, saved items, and wishlist data
• Subscription Information: When you subscribe to SEEL PRO, we collect and store your subscription plan type, subscription plan type, subscription status (active, expired, promotional, gifted), promotional access eligibility, promotional access start/end dates, and subscription expiration date.
• Uploaded Images and User Content: Photos, images, face images, style preferences, text prompts, captions, comments, and other content you choose to upload, save, generate, or share through the Service, including content used for AI outfit generation.

1.2 Information Collected Automatically

When you use our Service, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Data: Pages viewed, features used, search queries, products browsed, and interaction patterns
• Location Information: General location based on IP address; precise location only if you explicitly grant permission for location-based features
• Log Data: Access times, app crashes, system activity, and referring URLs