<aside> <img src="notion://custom_emoji/205d5523-eec4-4521-a451-0aaca22d3627/1cc239fd-5e35-8061-9c53-007a7d303946" alt="notion://custom_emoji/205d5523-eec4-4521-a451-0aaca22d3627/1cc239fd-5e35-8061-9c53-007a7d303946" width="40px" /> In a world where leads can slip through the cracks, Brexa.ai offers real-time engagement powered by AI. My focus was to simplify workflows and create an experience that sells—24/7.
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UX CASE STUDY
TIMELINE
Aug 2022 - Jan 2024
MY ROLE
Product Designer.
PLATFORM
Web Application
TEAM
@Naveen Manikeri
<aside> <img src="/icons/brightness-high_yellow.svg" alt="/icons/brightness-high_yellow.svg" width="40px" /> Brexa.ai is an AI-powered CRM platform designed to automate lead engagement, streamline sales workflows, and boost conversions for growing businesses.
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https://framerusercontent.com/assets/hLf7jbEmQx9Xl6ED6sjzcBOAeI.mp4
<aside> <img src="/icons/headset_green.svg" alt="/icons/headset_green.svg" width="40px" /> Sales teams are losing leads—not because of lack of effort, but because their tools aren’t working hard enough.
Manual CRMs, delayed follow-ups, and scattered workflows cost businesses opportunities every day.
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<aside> <img src="/icons/merge_green.svg" alt="/icons/merge_green.svg" width="40px" /> As the founding designer, I led the end-to-end product design alongside one other designer. Our focus was on defining the user experience, designing the core CRM workflows, and building a scalable UI system.
The project spanned 10 weeks, covering research, wireframing, UI design, prototyping, and handoff to dev.
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<aside> <img src="/icons/chemistry_green.svg" alt="/icons/chemistry_green.svg" width="40px" /> Understanding the Landscape Before Designing It
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