🧩 Context & Objective

📌 Problem

~30 million users were auto-subscribed to vernacular languages based on heuristics. While this broadened reach, it often led to users encountering irrelevant or unreadable content, hurting content engagement and personalization efficacy.

🎯 Goal

Introduce a Language Preference Nudge system to:

• Get explicit language preferences from users.
• Enable accurate vernacular targeting.
• Improve personalization, engagement, and user satisfaction.

✨ Key Design Highlights

Nudge Flow

• Preference Card Trigger: Shown up to 4 consecutive sessions if no user input is provided.
• Cool-Off Period: 30-day pause before re-showing the nudge.
• Final (4th) Nudge: Disables swipe for ~5 seconds to ensure user makes a selection.

UI/UX Details

• 3-step user onboarding flow for personalized content preferences on Glance’s UFC (Unified Feed Component), culminating in a feedback screen.

  • Step 1: Select Topics

    Objective: Capture user interest across content categories.

  • Users are prompted to select at least 3 topics from a grid of categories.

  • UI:

    • Tappable cards with icons.
    • Checkmark indicates selection.
    • Error Handling: If the user hasn't selected at least 3 topics, clicking on next the header will animate with a subtle shake to indicate a selection is required. Check here

  • Step 2: Select Preferred Language(s) Objective: Improve personalization through language-specific content delivery.

    • Pre-selected “English” (default, mandatory).
    • Additional vernaculars: Hindi, Bengali, Tamil, Telugu, Marathi, Kannada.
    • Users can multi-select languages.
    • “Next” proceeds to the next step.

  • Step 3: Select Demographics (Gender & Age) Objective: Refine personalization through demographic segmentation.

    • Options for:
      • Gender: Male, Female, Other.
      • Age groups: 19–24, 25–30, 31–35, 36–45, 46 & Above.

  • Submit button save the user preferences.

Click here to watch the Preference card Experience

https://drive.google.com/file/d/1wlFdgp_4owlD6V_ZolzJ-9hMQ2V3Mz5K/view?usp=sharing

Configurability

• Segment targeting based on demography, region, and previous content interaction.