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Overview and introduction

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Key style conventions

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UF editorial guidelines

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Why should I use this guide?

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Some things to avoid

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UF style & usage guidelines

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Core contributor messaging

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How do I get my content amplified?

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Additional Resources

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Overview

The UF Content & Publishing Guide is a resource for ecosystem contributors, designed to:

• Help contributors create quality, consistent content across Uniswap Foundation, Unichain, and Uniswap community channels
• Keep teams informed and up to date on content standards
• Establish a common voice, tone and language for how we talk about Uniswap projects

Why should I use this guide?

The story of Uniswap is the story of its builders. Our goal is to help tell that story clearly and consistently, by elevating community voices.

By following this guide, you’ll be more likely to get amplification and support from the Uniswap Foundation and Unichain teams.

Uniswap core contributor messaging

About the Uniswap Foundation

The Uniswap Foundation is a nonprofit dedicated to creating a more open and fair financial system by supporting innovation across the Uniswap community.

About Unichain

Unichain is a fast, decentralized Superchain L2 that’s built to be the home for DeFi and liquidity across chains.

About Uniswap Labs

Uniswap Labs is a software company founded in 2018 by Hayden Adams, who invented the Uniswap Protocol, a peer-to-peer system for swapping digital assets that has processed more than $3T in volume since its founding.