This post is part of the Unali onboarding.

Unali is built to integrate wishlists content into ad networks to transform your ads into a social experience.

Benefits of transforming your ads into a social experience:

• The ad feels legitimate (social proof).

  Its content was created by an expert (fashion stylist, nutritionist, dermatologist etc) with potentially hundreds of thousands followers (explicitly stated)

• The ad is effectively targeted (without cookies).

  It is served to the audience most sensitive to the wishlist creator’s persona.

Google ads

Use the Unali data to transform your Google campaigns into a social experience

• Google Search ads

Create Responsive Search ads with headlines differentiated with an influencer's name, persona and/or number of followers.

Search ad headline structure examples:

• [Brand] - [Influencer name] wishlist - [Number of Followers]
• [Brand] for [Influencer persona keyword] - [Influencer name] wishlist
• [Brand] - [Influencer name] selection - [Keyword]
• [Keyword] - [Influencer name] selection

<aside> ⚠️ Be sure to use the wishlist URLs provided by Unali and append your UTMs for performance attribution.

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• Google Shopping ads

  Use the Unali feed to improve the way you display Google Shopping ads.

  Differentiate Google shopping ads by appending influencer names.

  • [Brand] - [Influencer name] selection - [Product]
  • [Brand] - [Product] - [Variant] - [Influencer name]

  Leverage custom labels:

  • top_influencers: if you wish to put more budget behind your star influencers (tracked in real time by Unali).
  • best_selling_product_combo: if you wish to display products combinations natively in google shop.

<aside> ⚠️ To enable Google Shopping ads you will have a to setup a separate product feed made with Unali’s data.

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