Bachelor or Master Thesis or Project Study
📌 Key facts
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/59984568-f52a-4a27-9797-c06232dc992f/Empty.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/59984568-f52a-4a27-9797-c06232dc992f/Empty.png" width="40px" /> • Mission: Analyze the developments happening in the automotive industry. What technologies will be developed? How will automakers change? Will there be a true mobility shift? Can manufacturers stick to their business models or must they become software companies? • When: Start anytime. Applications are open! • How to apply: Send us an e-mail (at the end of this page) with your CV and a grade report.
Germany is a country shaped by the automotive industry. However, in recent years those automakers seem to have lost their competitive edge in developing cars with new technologies. Electric cars and also autonomous driving made it into the mainstream - research and industry more or less accept that. It is however unclear how the business models of the automakers, OEMs, other suppliers, and new mobility providers will develop. Customer preferences change, digital business models are more profitable, and mobility becomes a topic defined not only by the personal car but many other means of transport such as car sharing, public transport, scooters, bikes etc.
From this change you should develop a hypothesis how relevant stakeholders will change, which might vanish and which can fill the gaps. Other questions could be: What technologies will be developed? How will automakers change? Will there be a true mobility shift? Can manufacturers stick to their business models or must they become technology companies? How might Germany develop compared to other countries? What can we learn from new automakers and other mobility start-ups? What tools, trends, and technologies will shape the German automotive industry?
The Chair for Strategy and Organization is focussed on doing research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership and Teams. We want to always be early in noticing trends, technologies, strategies and organizations that shape the future.
We would particularly welcome innovative ideas on how to identify future trends and future business models for the automotve industry, e.g. collecting data from twitter or other digital sources that talk about trends or startups through worldwide VC portfolios, e.g. crunchbase, linkedin, etc.