Improving crypto deposits on the mobile app is one of my favorite projects because it brings more income to our business goals and values for our user goals, it presents a high level of challenge from a design perspective to simplify the user experience assisting users to complete the action. Mobile devices are the primary electronic tools that users carry, which is why I choose them as the first design platform. After sign-up and KYC, the deposit is the primary touch point that brings users closer to their goals: holding, trading, and earning to get income.
As a product designer, I work closely with other teams (FE, BE, DA, QA, CS, PO, etc.) and stakeholders to define and solve user problems in the app to bring the smoothest experiences to our end users and balance between business goals vs user goals.
| Product Designer x1 | Frontend Developer x1 | Backend Developer x2 |
|---|---|---|
| Data Analyst x1 | Quality Assurance x2 | Customer Success x2 |
| Product Owner x1 | Blockchain Developer x2 | Product Manager x1 |
Working with the customer success team and data analyst team, we collect some key pain points that we need to focus on and look back on to find a good solution for our users.
In quantitative data, we figure out that 30% of users miss entering the memo tag when depositing XRP, XEM and their assets are stuck in the exchange wallet without being transferred to their wallet account, they have to contact our CS team to unlock it.
Qualitative feedback from users says that they can’t find their expected crypto deposit network to transfer assets to, and they don’t have a chance to know how long their assets are deposited to the exchange.
| Users miss the memo/destination tag field |
|---|
| Multi-network is not supported for crypto deposit |
| The information architecture is not clear enough for users |
| There is no notification for upcoming funds |
| There is no in-app notification for each deposit completed |
| There is no process view of deposit transactions |
| There is no number of network confirmations |
| Lack of potential places to navigate to the deposit |
The image on the left is our current deposit UI
To collect qualitative data on how truly users interact with our current design, we choose 5 candidates for the user interview section to understand the insights of motivations behind their actions and the frustrations that they are facing up. Then we capture their reactions when they are testing the function.
User expectations and impressions questions: