Looking back on what Threshold’s Marketing Guild has accomplished in the first half of 2022, it’s exciting to see the progress we’ve made not only in fulfilling our mission but also in establishing and improving our internal processes for focusing on priorities and responding to requests from the contributor teams, community and others.
We believe that the guild can best support Threshold’s mission by focusing relentlessly on strengthening the network through strategies that clearly communicate the technology’s benefits and engage our various stakeholders. Our mission statement:
The Marketing Guild strengthens our network by making Threshold’s benefits easily understood and engaging stakeholders. We create compelling content, amplify the DAO’s activities and coordinate community resources.
JANUARY
At the start of 2022, the Marketing Guild was a somewhat loose collection of people working in various ways to get the word out about Threshold, many of them people who had been active in either the NuCypher or Keep communities prior to the historic protocol merger we all excitedly watched take place on January 1st - and promoted via social media, videos and blog posts.
For example, MrsNuBooty (Ashley) had been an enthusiastic supporter of NuCypher for much of 2021, touting the use cases and potential for its proxy re-encryption (PRE) technology on social media and hosting community events. As the Keep and NuCypher merger was ratified by the communities and plans for Threshold Network took shape, Ash re-branded the weekly community call as the “T Party” and has been hosting it every Thursday afternoon, not missing a single week - all the while using her charm (and highly effective “volun-telling”) to volunteer community members for tasks that need owners. Ash has remained at the center of the Marketing Guild’s activities and coordination with other guilds and stakeholders, a tireless contributor and enthusiastic voice - truly the heart of our guild.
Another committed community member who deployed his professional skills to support the network and help the Marketing Guild define and execute its mission is Nous, who has created a number of excellent videos for Threshold this year, including his first - an important explainer video on how to wrap NU or KEEP tokens to Threshold (T). He quickly followed that with another impactful video introducing Threshold as the merger of the two teams working to face the Web 3.0 challenge of “guaranteeing user privacy and sovereignty when interacting on public blockchains with a full suite of threshold cryptography services”. Nous is also a registered Parliamentarian and has used that experience to bring a higher level of process to the guild - as well as the larger community by helping create and lead Threshold’s Rules Committee, which recently led alignment on the first DAO-wide rules governing guild elections and high-level practices.
The first month of the year also saw the transition away from an outside marketing agency supporting the Keep team; MrsNuBooty and Keep advisor John Packel were liaisons between the firm and the burgeoning Marketing Guild, and then when that relationship ended, began coordinating discussions around how the guild could best pick up the slack and support the dev teams without a marketing agency.
https://lh3.googleusercontent.com/8-auQCQXXsDOfaXl0vDbsCk_OjRENlhUk8ttxkBIMvst0FIwauXZWeXPfBgRcRDWALZYQFDyexU-9c1Dg_QEK9OokbheTCgSShFnaWCaL7o9eFo9UwdUJzatZG7NVhJJYQljVQT8zfFB8PC1qbqYrio
Other highlights from January included: