Pain points can be related to the effort to do something (e.g. finding the first paying customers) or the experience of doing something (e.g. using Google Drive for knowledge repository. We all know that's a mess!)
"Bring people around value - some common utility that solves their problem." -
The best way to identify pain points of your community members is by speaking to them and asking the right questions.
Your main goal is to understand their problems so you can help address them through the community. Talk less. Listen more. Visualise it like you are facing the problem yourself. It also helps immensely if you experience or have experienced these pain points yourself.
Some specific questions below to help you uncover the pain points:
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ACTION! Let's fill out this part of the workbook:
1️⃣What are some of the most important day-to-day tasks your members perform to accomplish their goals/objectives?:📢
ACTION! Let's fill out this part of the workbook:
2️⃣Do your members face any difficulty in performing those activities or tasks?📢
ACTION! Let's fill out this part of the workbook:
3️⃣How do they go about overcoming the difficulty today?
"The strongest communities are built around a pain or struggle that people feel shame around. Identify a pain that people are experiencing, and create a space where they're accepted because of that pain. Give them a place where they don't have to feel shame." -
🛠️Resources:The Mom Test - this book shows you how customer conversations go wrong and how you can do better.
You can refer to more similar workbooks from Community OS here.