Ready to optimize your Shopify store? Use this actionable checklist to find and fix the most common SEO issues:

0. One‑time launch settings

• [ ] Choose a high‑performance theme (Dawn ≥ 12, Sense, Origin, Booster, Turbo, Flex).
• [ ] Set primary domain → Settings ▸ Domains → Redirect all variants (www/non‑www, HTTP→HTTPS).
• [ ] Enable automatic HTTPS and HSTS (default on all plans).
• [ ] Create robots.txt.liquid file; start from Shopify’s template.

1. Crawlability & indexation (quarterly review)

• [ ] Audit robots.txt.liquid. Disallow:

/*+filter*
/collections/*?page=*(keep canonical versions crawlable)

• [ ] Submit primary + supplemental sitemaps in Search Console (e.g., separate blog or landing‑page sitemap created with an app).
• [ ] Ensure canonical tags are intact on products & variants.
• [ ] Fix collection pagination duplicates (?page=1) via theme logic (Liquid, not JS).

2. URL & duplicate‑content hygiene

• [ ] Hard‑link products to the canonical /products/handle (edit product-grid-item.liquid).
• [ ] Add noindex to low‑value tag or vendor collection pages if they must exist.
• [ ] Remove / rewrite thin product descriptions (≤ 100 words, duplicated manufacturer copy).
• [ ] Redirect legacy URLs with Shopify’s URL Redirects or a bulk‑redirect app.

3. Core Web Vitals & performance (monthly spot‑check)

• [ ] Turn on native image lazy‑loading (theme setting).