Is your product feeling stuck?

Growth lagging? Looking for your next direction? New ideas come from…

⛵️ Discovery Interviews

🧠 Discovery Ideation

Internal Sources

Prioritizing Markets

Competitive Analysis

• Customer requests
• Online feedback
• Experiments and user test data, usage trends
• New technology releases
• Industry news, trends and reports (e.g. First Round, a16z trends)
• Product Vision

'EMUC' Model:

E - Employees: Co-workers, Management, you

M - Metrics: Analyzing, noticing, usage trends, redesigning & fixing underutilized areas

U - Users

C - Clients (B2B)