This is a project collaboration with 15 Percent Pledge and data scientist Seyi Olojo, a PhD student at the Berkeley School of Information.

@WholeFoods, partnering with @Amazon to donate $10M and then remaining silent is simply not the answer. This movement needs much more than a one time check; it needs real, long term investment in Black businesses. Your stores carry a handful of Black-owned brands at best. Not only do these businesses need your support, but so do the nearly 42,000 Black-owned farms in the US. Take your pick, take the #15PercentPledge, and let us hold you accountable. . Graphic: @the.pudding, @astoldby_seyi . #BuyBlack #BlackOwnedBusiness

@wholefoods, we did the math and only 21 of the 268 beauty brands you carry are Black-owned. Your silence loud and clear. It's time to speak up. When you do, start by saying you'll take the #15PercentPledge and commit to stocking at least 15% of your shelves with Black-owned businesses. . Graphic: @the.pudding, @astoldby_seyi . #BuyBlack #BlackOwnedBusiness

This project uses data from Whole Foods' Product Search and the a public API call. The data is pulled using a python script here and the raw product information is here:

wholefoods_data.csv

Race data is collected here, which includes tabs on some high-level analysis for each store.

Design doc in Figma is here.