Demographic Characteristics

• Age and Gender: The primary audience consists of young families and professionals aged 25 to 40, interested in modern, comfortable housing.
• Income Level: Targeting middle to upper-middle income earners, ranging from $30,000 to $100,000 annually.

Geographic Characteristics

• Region: We are focused on markets with warm to moderate climates, especially in the Asian region like Southeast Asia, where there is high demand for innovative housing solutions.

• Urban vs Rural: The target audience mainly prefers urban, well-developed environments but also shows interest in serene areas with developed infrastructure and access to nature.
• Suitable Areas in Bali
  1. Ubud - Ubud
  2. Amed - Amed
  3. Sidemen - Sidemen
  4. Munduk - Munduk
  5. Amlapura - Amlapura
  6. Seririt - Seririt
  7. Singaraja - Singaraja
  8. Tabanan - Tabanan
  9. Jatiluwih - Jatiluwih
  10. Batubulan - Batubulan
  11. Bangli - Bangli
  12. Gianyar - Gianyar
  13. Karangasem - Karangasem
  14. Klungkung - Klungkung
  15. Mengwi - Mengwi
  16. Negara - Negara
  17. Nusa Dua - Nusa Dua
  18. Sanur - Sanur
  19. Sukawati - Sukawati
  20. Kedungu - Kedungu
  21. Chemagi - Chemagi
  22. Seseh - Seseh
  23. Balian - Balian

Psychographic Characteristics of Target Audience

Values and Beliefs

• Sustainability and Environmental Responsibility: The target audience values eco-friendly technologies and materials, supports sustainable development, and is interested in reducing carbon footprint.
• Innovation and Technology: Preference for new technological solutions in construction and residential design, openness to innovation.

Lifestyle

• Mobility: Appreciation for the ability to easily and quickly move housing, ideal for those leading dynamic lifestyles.
• Openness to New Experiences: Desire to experience new forms of housing, experimenting with space and design.
• Social Activity and Community: Aspiration to be part of a like-minded community, sharing experiences and knowledge in sustainable housing.

Needs of the Target Audience

Must-Have Features in Homes:

1. Living Areas: Comfortable bedrooms and living rooms.