A One-Funnel Breakthrough. $12M in Sales. 246% ROI. No Compliance Headaches.**

Role: Creative Director, Funnel Strategist, Messaging Consultant

Client: RealDose Nutrition

Channels: Meta (Facebook/Instagram) • Email • On-site Quiz Funnel

Focus: Personalized lead acquisition, ad-compliant creative, performance-focused segmentation

The Mission

Build a high-performing funnel that could scale supplement sales without tripping compliance wires—while delivering real value to the customer. RealDose Nutrition wanted a predictable, compliant way to generate qualified leads and match the right supplements to the right buyers.

How I Led This Campaign

In this campaign, I led creative direction and messaging strategy across social, the funnel build, and email ecosystem. My team and I:

• Designed the full funnel experience, from landing page to outcome delivery
• Produced 50+social post variants engineered for compliance and scroll-stopping engagement
• Built a quiz funnel that diagnosed each user’s “Weight Loss Type” and dynamically matched them to a recommended solution
• Mapped quiz outcomes to segmented email nurture flows to increase lifetime value and trust
• Transformed sensitive health messaging into compliant high-converting copy at scale

What Actually Drove Results

Success didn’t come from gimmicks—it came from personalization and trust:

• Quiz funnel logic collected data to match product recommendations to individual weight loss types
• Compliance-first ads and value-focused copy passed platform reviews while driving CTR
• Email follow-ups told transformation stories and offered helpful content before ever selling
• The quiz became a micro-conversion engine—qualifying, educating, and warming leads before the sales page

What Set This Campaign Apart

This wasn’t just a lead gen quiz—it was a full-funnel sales engine:

• Every quiz response powered relevant, compliant, and personalized messaging
• Value-first creative built trust before the ask
• Outcome pages bridged education to conversion without pushy selling
• Quiz design pre-qualified leads and filtered out unfit traffic before hitting the sales page

A Glimpse Inside the Funnel

Screenshots and creative samples available upon request, including:

• 50+ Meta ad variants
• Quiz map and logic flow
• Outcome page copy and product positioning
• Dynamic email sequences based on quiz segmentation

Results at a Glance

• $12M in sales in under 12 months
• $7K+ per day in funnel-driven revenue
• 246% ROI on paid media
• 3M+ quiz completions
• 196.6% ROAS through targeted segmentation

What I’d Optimize Next Time

• Expand dynamic creative testing in early prospecting stages
• Build outcome-specific retargeting ads tied to quiz answers
• Layer in advanced tagging and analytics to track post-quiz behavior
• Test alternate quiz entry points across organic, paid, and email
• Personalize deeper into email flows based on behavioral signals, not just quiz results

What I Bring to the Table

If you're running paid media in a regulated space (like supplements or wellness), you can’t afford to waste money on disapproved ads or generic funnels. Here’s what I bring:

• Quiz and funnel design that drives revenue, not just engagement
• Messaging that converts and complies with ad platform policies
• Segmentation that turns insights into revenue
• Full-stack creative and copy systems that scale sustainably

Want to see the full playbook? I’ll share funnel wireframes, creative samples, and ad logic upon request.