How a Quiz Funnel Drove $12M in Sales for a Health E-Commerce Brand

This campaign was a masterclass in performance-focused personalization. By designing a quiz funnel that spoke directly to customer pain points and buying triggers, we helped RealDose Nutrition attract more qualified leads, boost ad performance, and unlock massive scale without compliance headaches.

Campaign Snapshot

Role: Funnel Strategist & Messaging Consultant

Client: RealDose Nutrition

Scale: $12M/year in revenue | $7K+/day from one funnel

Channels: Meta, Quiz Funnel, Email Follow-up

Success Drivers: Personalization, ad compliance, dynamic segmentation

Campaign Objective

To generate consistent, high-quality leads and supplement sales using a value-first approach that could scale profitably on Facebook—while remaining compliant with ad policies.

Strategy & Execution

We created the "What’s Your Weight Loss Type?" quiz funnel to:

• Educate and engage users through a guided, value-packed experience
• Collect relevant data to personalize outcomes and product offers
• Position the client as a trusted advisor while maintaining compliance

The funnel consisted of: