by The GoldenBrand Studio

*This is a free resource not for duplication or sale. Copyright 2022 The GoldenBrand Studio

<aside> <img src="" alt="" width="40px" /> HOORAY! You are going to love this resource and if it turns out making a MOOD BOARD isn’t your thing — leave it to us. Our Editorial Photoshoot Sessions handle every detail of the creative direction process for you. All you need to do is show up on shoot day ready to have fun. xoxo Lisa, Founder & Primary Photographer


<aside> <img src="" alt="" width="40px" /> WHAT IS A MOOD BOARD? A collection of images that are used as references before, or during a photoshoot (or any kind of creative project). If you've ever used Pinterest, you're basically making a moodboard!


<aside> <img src="" alt="" width="40px" /> GETTING STARTED: Use our sample boards below to begin pulling your own images. Find images that reflect your vision. We start by thinking about what different stories we want to be telling, then make story sections for our images. When you have all the inspiration in the world to choose from and you want to get it right, where do you begin? First, let go of the pressure to get it right and trust the process. If you lack a clear initial vision, my advice is to just start pinning images you like. You may need to pin 25 or 50 before a pattern will begin to emerge, but trust that it will. Take a close look at the last 10-15 images you pinned, what do they have in common? Vibe? Attitude? Color palette?


<aside> <img src="" alt="" width="40px" /> QUESTIONS TO ASK: What are the stories you want to tell? What brands/people am I inspired by? What vibe am I looking to portray?




Bonus Prop Tracker

<aside> <img src="" alt="" width="40px" /> CREATING THE BOARDS: Once I'm done gathering images, I'll open Notion (you can use whatever you like) and create individual boards, separating them into story sections.

These story sections are often:



<aside> <img src="" alt="" width="40px" /> We would love to know how you enjoyed this QUICKSTART MOOD BOARD GUIDE. Drop us a note here and share your boards with us!


<aside> <img src="" alt="" width="40px" /> Let us handle the details for you! Book your photoshoot & peep our client gallery.


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