Now that 70% of web users are regularly watching short video content, businesses know they need to adapt their content strategies or fall behind. Since video messages convey magnitudes more information than text while also being 10x more memorable, businesses also see video as an opportunity to build larger and more engaged audiences than they could before. With CIRCLES, clients produce daily high performing videos to test and promote to drive traffic.
CIRCLES videos are targeted at professional audiences, convey clear and compelling marketing messages, and are optimized for watchthrough rate. Industry professionals watch CIRCLES videos through to the end and remember what they watched. Businesses are using CIRCLES to create short video content for a range of use cases: Social posts, product updates, customer testimonials, and more. Below are some examples of videos recorded by CIRCLES customers.
Konstanin Speck, CEO of Econoomy, pitches his company's services to potential customers who are unemployed and interested in starting a business in Germany. His video conveys a clear and impactful message whether the viewer is listening with sound on or off, about the accessibility of working with his firm and their ability to help viewers start their own business. His video features his face to build trust, was quick and easy for Konstantin to record, and features a clear call to action for viewers interested in learning more.
Final video | Original footage
Ting Ni, Cofounder at ImmiPartner, walks through the issues that signify a business is ready to bring on a legal partner to streamline immigration processes. In identifying the issues that potential clients may be facing, Ting’s video effectively conveys the emotional experience of immigration process breakdowns. By empathizing with the experience of immigration breakdowns, Ting establishes herself in this video as an expert with an understanding of the challenges her potential clients may be facing.
Final video | Original footage
Ting 1.7 - What are the signs that I’m a good fit for your offering__v1.mov
Jorge Bueno, CEO of Shoppermotion, introduces his company and their offerings to the market. While the video highlights product features and testimonials from his website, Jorge explains how companies can solve attribution problems using Shoppermotion’s offerings. Jorge’s video helps his audience understand what kind of customers Shoppermotion serves, what problems their offerings solve for them, and why a potential customer should have confidence in working with Shoppermotion.