Launch Product Marketing Intensive Program

🎯Objective:

The main aim was to successfully launch the Product Marketing Intensive Program, ensuring high-quality learning experiences for participants & planning organic GTM for the launch of the new cohorts.

🚀Results:

• Successfully launched 2 cohorts of the program with an impressive rating of 7.5, reflecting the program's quality and value.
• Find the cohort’s feedback on the entire course, here. (PS: You’ve to scroll a bit)

👩‍💻 My Contribution:

Was wearing multiple hats by contributing & undertaking diverse responsibilities in marketing, designing(brochures), copywriting (landing pages, ads), operations, and community-building work of programs to support the overall business strategy, growth of the platform and scale the impact created for the mentees and mentors.

From launch to graduation, completely managed the first 2 cohorts of Product Marketing.

Contributions as per skills:

1️⃣ Copywriting

Crafted the complete LP copy of the PMM program & ads to attract program participants.

Also, wrote numerous copies of program-related comms via email & WhatsApp.

2️⃣ Research:

Conducted research on other Product Marketing Courses to identify the program's unique selling points (USP).

PS: Our USP was guest sessions with mentors all over the world, the mentor also provided a 1:1 mentorship session

3️⃣ Organic Marketing (LinkedIn Lead Generation)

Developed & executed a LinkedIn marketing strategy for the program.

• Optimized Mentor’s LI profile to showcase their expertise effectively.