Value Proposition

A Value Proposition Design template
About this template

This easy to use template captures Value Proposition Design thinking. It helps product and service designers or start up entrepreneurs shape a value offer and capture data from a Value Proposition Design session.

- structure your thinking to get good results quickly
- capture your Value Proposition Design thinking
- share your data

No set up required. Just copy and use.

A few tips are offered in the template to guide proposition design.

The template captures ideas in familiar groups:

CUSTOMER PROFILE
- Customer Jobs
- Pains
- Gains

VALUE MAP
- Products and Services
- Pain relievers
- Gain creators

FIT
- Offer-Customer fit

The template also has cards to capture ideas for

- Evidence
- Design

View and Sort
The template presents cards in Notion Gallery display format.
The template can be sorted to order the cards in a step-by-step order to help completion.

You can customise your copy of the template as you like.

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