The mini brand book

This mini brand book template is designed to help you create a brand that truly reflects who you are and what you stand for. Whether you’re just getting started or looking to polish what you’ve already got, this template guides you through the key parts of building a strong brand.

Here’s what you’ll dive into:

👀 Finding your why: Explore the personal and business reasons behind your brand, so you know exactly what keeps you motivated and moving forward.

👀 Mission and vision: Put together mission and vision statements that capture your brand's purpose and where you want to go in the future.

👀 Core values: Pinpoint the principles that shape your brand's decisions and actions, guiding how you interact with others and make choices.

👀 Your ideal client: Get clear on who your ideal clients are by looking at their needs, goals, and challenges, so you can connect with them on a deeper level.

👀 Visual identity: Create the visual side of your brand, including colors, fonts, and logos, to ensure everything looks consistent and recognizable.

👀 Tone of voice and personality: Define how your brand talks and the personality it shows, helping you communicate authentically with your audience.

As you go through each chapter, you’ll add details to a Notion board database, slowly building out your brand’s story. By the end, you’ll have a full view of your brand identity that’s ready to help you reach out to your audience and stand out in your industry.