Google Analytics 4 tracking plan

Helps marketing or product managers make your GA4 instance useful and fulfill your analytics goals.
About this template

This template includes instructions for creating a plan, pre-defined calls common to most use-cases, and recommendations for maximizing the value of a GA4 instance.

After creating the tracking plan, developers will be able to quickly implement the plan and start deriving insights from the data. It will also serve as clear documentation of an analytics setup that team members can easily update or share with others.

About this creator

More by Kevin McLaughlin

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