Google Ads OS | Guide & Tracker

Google Ads Manager OS: A notion template/dashboard and guide to start or grow your Google Ads account. Manage Google Ads budgets and performance. Discover ways to boost performance and unlock agency tools that will increase ROI. The setup I used to manage all my PPC clients.
About this template

Unlock a comprehensive framework for managing your account, optimizing performance, and refining your strategy. Gain access to years of industry knowledge, best practices, and tools not widely known. This all-in-one dashboard is designed to educate and support small to medium businesses with their ambitious Google Ads revenue goals.

As a consultant and Google Ads account manager, I’ve worked on many Google Ads accounts spending up to 6 figures a month on advertising.

There are many common pitfalls and mistakes that accounts make that can be easily fixed to see almost immediate improvements in ROI and new customer acquisition.

I’m sharing a tool that allows small to medium e-commerce brands a way to manage their account spend, performance and campaign strategy, and learn what the most optimal setups are for their goals, as well as what software (free and paid) top agencies are using to beat the competition and get the most return from their clients' spend.

Become a PPC Pro and unlock the potential Google Ads can have for your business.

Google Ads Manager OS

Manage: Track account performance & budgets
Plan: Create account goals, outline campaign strategies & monitor testing
Grow: Discover what actions can create immediate results for your account

What's inside?

📘 Resources: Access knowledge & tools to get the most out of your Google Ads spend and beat the competition in 2024.

🚀 Growth: Discover ways to improve your ad reach and ROI, allowing you to find new customers at a cheaper cost.

🔍 Best Practices: Explore best practices for each campaign type and ad format, maximizing ad performance/ROI and ensuring you gain an advantage over other brands on the search results and ad auctions.

🏆 Goals / Tasks: Define business goals and manage tasks efficiently. Quickly create and track to-do items for your account or business as a whole.

🎯 Targets: Set and track your targets effortlessly by inputting budget, revenue, and/or order goals.

📊 Overall Performance: Track your overall account and campaign's performance against targets and over time.

💰 Campaign Budgets: Optimize campaign spending by assigning budgets and setting daily spending limits. Utilize the provided calculator to determine optimal budgets. Understand budget pacing with the daily spend column.

⇵ Spend Forecast: Based on current spending, see if you're forecasted to spend over or under your assigned budget.

📊 Campaign Performance: Evaluate individual campaign performance with calculated CPA and ROAS. Customize KPIs based on campaign objectives and strategies.

📈 Graph: Link the Overall Progress Tracker and budgets to a free ChartBase account. Easily see budget splits and track spend, revenue, and ROAS over time (instructions provided).

🚀 Strategy: Manage your account structure efficiently. Set clear objectives and KPIs for each campaign and what keywords and ads to use.

🧪 Testing/Projects: Enhance account performance through strategic testing and projects. See your active and upcoming tests in the timeline view with a place to record results and test purposes for informed decision-making.

✍️ Ad Copy & Keyword Manager: Easily keep track of the performance of your campaign ad copy and keywords to find what works the best to drive sales for your business.

Also Included:

🌟 Continuous Improvement

Updated versions are sent for free to all customers. Template users input their suggestions at the bottom of the template so we can build and enhance the product together. This ensures quality improvements are made and best practices and tools are up-to-date. See on the right for the last update.

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