Brand Insights Checklist

Use this resource as a quick-start guide and checklist to researching and discovering insights about your brand, using generally free resources online. There are 3 sections, covering Customer, Competitive, and Cultural & Category insights.

This desk research can be surprisingly useful in forming strategic frameworks behind campaign briefs, selling in a budget request, or helping settle a creative decision like what headline to use on a key landing page. Take your insights straight from your customers and real potential buyers. This template uses Notion’s brand as an example, searching specifically for results about Notion AI.

💡 You can use these tips to build your own 4 C’s Strategy Framework, one of my favorites in my Strategy Framework Library (find it at notion.so/@kira).