Building Scaled is a long term project. There's enough to build for a lifetime's work.

We will build Scaled in stages. It will often be messy, and the stages will overlap at times. Nevertheless this document attempts to put some order to the chaos.

Stage 1: Find product-market fit

We spent the first ~18 months of the company’s life standing up the company, building company infrastructure, and finding product-market fit.

1a: Standing up the company

We started Scaled as a generalist recruiting agency — we would help anyone hire any role at any level in any department in any geography at any stage of company.

The first 6 months of Scaled's life were answering the following questions:

The answer to these was a resounding yes:

1b: Company infrastructure

During months 6-12 we really started to invest in core company infrastructure.