At Picnic, we understand how important friendships are; they make our lives happier, our bodies and minds healthier, and our decisions better (at least most of the time!). Our friends are in fact the single most important contributing factor to our overall happiness and health.
Over the last decade though, the social apps that we rely on to support these relationships on a daily basis have neglected that fact. Depression among social media's heaviest users is up three-fold while Gen Z are the loneliest generation in history.
Picnic is a next-generation social app built with your wellbeing embedded in our DNA. Backed by science and the researcher who discovered Dunbar's number, we're changing the way friends connect and share online for the better and we're starting with group chats.
There’s not much in a friendship that doesn’t find it’s way onto the group chat. There, in between the cat memes, piss-taking and dating advice, is the story of a group: the ups, the downs, the big adventures and little moments. Put it all together, and we'd go as far to say that group chats are actually pretty damn extraordinary.
When we studied the spaces where those group chats live though, we realised something. Today's messaging apps are actually pretty ordinary. There's a lot to like about the reliability they offer us. And they're not all dull. But for something as sacred as a group chat, is this really the best we can do?
Joyless, one-size-fits-all spaces that stifle our creativity? Goofy, homogeneous lenses and filters that are fun for all of 5 minutes? They are hardly smashing it out the park when it comes to enabling the kinds of deep, witty or expressive interactions that brings groups closer together.
Then there's the impermanence of it all. The squad's undeniable banter that knows no bounds? Relegated to an endless chat stream. That one time we cracked 3 double-yolkers in a row? Gone forever - forgot to tap 'Save'. These platforms treat our chats as unimportant fodder. We see a massive opportunity.
We're building a new kind of space for groups to chat. Where rich and meaningful interactions thrive. Where there's room for in-jokes, meaning and narrative to evolve over time. Where the things that make a group unique can flourish and the best bits endure.
The kind of extraordinary space that our extraordinary group chats deserve. 💫
Unfortunately we can't share too much here just yet as we are still early stage and in 'stealth mode', but below is a sneak peek at some of the features that make Picnic special (as well as our totally
insanenormal company culture)
In the meantime, you can sign up to our waitlist to try the app here or reach out to us for more details - we'll be happy to take you through a demo of the app!
Picnic was founded in London in 2019 by two friends - Jack and Jonny who have been building and launching mobile apps in the consumer space for the past 10 years, and have been fortunate to work on some of Europe's most exciting startups along the way.
Our founding team consists of talent from the likes of Google, Facebook, Apple, Bumble, Skyscanner, Wieden & Kennedy and Flamingo while we are also fortunate to have strong backing from world class investors and advisors including: