This is a practical guide and checklist for launching your product on Product Hunt. Make sure you give yourself the best chance of success on launch day with these easy to follow steps and tips.

Community Launches

What people are saying

We ended at #4 for the day and received over 200 votes on Product Hunt which we're extremely happy about! The checklist for launching on Product Hunt from @mattcrail was really useful in helping us to prepare so do check it out if you're launching your product. Krupali@Everysize

This guide is solid gold. Cannot recommend it enough. It helped us get featured on the PH homepage and end the day with 200+ votes. Mishka@This Code Works

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Contents

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Remember

You can follow this guide to a T and do everything right, and sometimes your product will still flop. This can be for a number of reasons:

• Product Hunt is the wrong community for your product
• There are lots of other great products launching that day
• Your descriptions and copy don't make the value proposition clear, or aren't as catchy as they could be

Do's and Don'ts

Do

✅ Prepare!

✅ Link from your website to Product Hunt

✅ Share with everyone you can who might be interested

✅ Try and connect with makers on Product Hunt ahead of time and build a following

✅ Know you won't show up on the main page until you are featured, so get engagement as soon as possible

✅ Post right at midnight PST the day of launch

✅ Be prepared to answer questions and provide support throughout launch day

✅ Make it super easy for your community to get involved

✅ Make sure you have the infrastructure ready to handle a new influx of users or visitors

Dont

❌ Don't ask for upvotes - ask them to get involved and list the various ways they can

❌ Worry too much about a Hunter - a lot of people focus too much here when in reality it is just another person to help promote it with you

❌ Sit on your hands and hope you get upvotes - drum up support from your users

❌Expect a successful launch to be your full go-to-market strategy (check out this post)

Launch Checklist

Here's the step by step guide to getting the most out of your launch. We try to make it as easy to follow as possible, so you always know what to do next.

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Before Launch

• [ ] Build a list of supporters
  • Build an email list of every user, friend, family member, former colleague, and anyone else in your network that can support you
  • Look through your followers on PH, people you follow who follow Product Hunt, or people you follow and find ways to connect with them and let them know you are launching
  • A couple days beforehand, send an email to them and say you are launching on Product Hunt, explain what PH is, and how they can support you, and encourage them to register
• [ ] Decide on a date and day to launch
  • Have a hard deadline of when you want to launch so you don't keep pushing it back
  • The day of the week you launch matters. Monday - Thursday gets you the most engagement, while Friday - Sunday you are more likely to place higher
• [ ] Draft your emails and asks of your audience to make it super easy for them to support you
  • Share a list of ways they can engage, such as commenting, emailing their network, share on social media
  • Provide them copy or ideas for what to post, whether in the comments, on social or in emails to their friends
• [ ] Clear launch day so you can focus on answering comments, sharing, and getting more engagement