Marketing Strategy

• The core use case for Talent Protocol’s Season 2:
• Make the talent profile public, visually appealing and easily shareable on other platforms
• Example: the initial use case of Instagram was taking great photos without photography skills, and they grew because people shared those photos on Facebook and Twitter.

Growth Plan

<aside> ☝ Growth should be about the entire journey, not just acquisition. Engagement matters more than scale in the beginning.

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<aside> 🚀 Main Goals:

• Season 1 (Jan, Fev): 20k subscribers, 5k users, 250 talent tokens, 500 active supporters, $200k TVL
• Season 2 (Mar-Jun): 50k subscribers, 10k users, 500 talent tokens, 1000 active supporters, $500k TVL

More metrics here.

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Acquisition (audience)

Activation (users)

Referral (invites)

Retention (engaged users)

Task Management

Generative NFT Profile Pics for Talent

Talent Scouting Rewards