Last updated on September 6th, 2021

Takeoff Labs, Inc. (“we,” “us” or “our”) provides this privacy policy (“Privacy Policy”) to explain our practice regarding the collection, use, share and protection of information in relation to its mobile application Fontkey (“Fontkey”). This Privacy Policy applies to all visitors, users, and others who access Fontkey (“Users”, “you”). By accessing or using Fontkey you signify that you have read, understood and agree to our collection, storage, use and disclosure of your information as described in this Privacy Policy.


We only collect information as stated below. This information is being used for analytical purposes. To the extent information covered by this Privacy Policy is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection laws, it is referred to in this Privacy Policy as “Personal Data”. We do not collect or store any other data (including Personal Data) unless you provide it voluntarily. When provided voluntarily, we will not distribute or share your information with any third party without your consent.

We collect the following types of information (hereinafter – “Collected Information”): Analytics information. We use analytical tools of our third party providers (hereinafter – “Third Party Providers”) such as Facebook Analytics, Crashlytics, Firebase and AppsFlyer to help us measure traffic and usage trends for Fontkey. These tools collect information sent by your device or Fontkey including log file information, cookies, device identifiers and the web pages you visit when following the links available to you on Fontkey. Third Party Providers aggregate the collected data so that it cannot reasonably be used to identify any particular individual User. This collected data provides us with analytics and measurement reports so that we can improve Fontkey.

Cookies and similar technologies. When you use Fontkey, we may use cookies and similar technologies like pixels, web beacons, and local storage to collect information about how you use Fontkey and provide features to you. We may ask our partners to serve the services to your devices, which may use cookies or similar technologies placed by us or the third party. Log file information. Log file information is automatically reported by Fontkey each time you make a request to access (i.e., visit) it. It can also be provided when the content of Fontkey is downloaded to your device.

When you use Fontkey, our Third Party Providers automatically record certain log file information, including your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on Fontkey, domain names, landing pages, pages viewed, and other such information. The information allows for more accurate reporting and improvement of Fontkey.

Device identifiers. When you use a mobile device like a tablet or phone to access Fontkey, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.”

Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Fontkey.

A device identifier may deliver information to us or to Third Party Provider about how you browse and use Fontkey and may help us or others provide reports. Some features of Fontkey may not function properly if use or availability of device identifiers is impaired or disabled.

Among others we collect the following device identifiers: • User Device ID • Platform (iOS/Android) • Device OS Version • App Version • First request time • Language • Region/Country • Timezone • Model • App Version


For use of Fontkey you may provide us and upload to Fontkey your face images (photo or video). In order to make possible for you to use certain functions of Fontkey, we will process (provided by you) human face images (photo or video) through Apple Vision API technologies that will provide us information about such human faces’ position, orientation and their topology on your image and/or video frame. For more information about Apple Vision API technology we use, you may visit:

Images (photo or video), that you provide us in or through Fontkey, and/or other information related to human faces obtained from your images (photo or video) and/or through the use of

Apple Vision API technologies, are the “Face Data”. The Face Data shall be considered the Personal Data. Notwithstanding anything to the contrary in other Sections of this Privacy Policy in relation to the Personal Data, we do not: • collect, store, share or transfer the Face Data off the User devices; • use the Face Data to identify any particular individual User; • use the Face Data for authentication, advertising, or marketing purposes, or to otherwise target a User in a similar manner; • use the Face Data to build a User profile, or otherwise attempt, facilitate, or encourage third parties to identify anonymous Users or reconstruct User profiles based on the Face Data; • transfer, share, sell, or otherwise provide the Face Data to advertising platforms, analytics providers, data brokers, information resellers or other such parties.

You hereby express your informed written consent on processing of your Face Data as described in this Section 2 of the Privacy Policy.


Collected Information is used mainly for analytical purposes in order to constantly improve and maintain our services, including among others, for ensuring the technical functioning of our network, to help preventing fraudulent use of Fontkey and for developing new services. In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive (including Personal Data) for the following purposes: • to provide, improve, test, and monitor the effectiveness of Fontkey; • to develop and test new products and features; • to monitor metrics such as total number of visitors, traffic, and demographic patterns (including via third party services as specified in Section 5 of this Privacy Policy); • to diagnose or fix technology problems; • to automatically update Fontkey application on your device; • to send you technical notices, updates, security alerts and support and administrative messages; • to link or combine with information we get from others or (and) from you to help understand your needs and provide you with better service (to use in training of neural networks, artificial intelligence, as well as for any other automated decision-making processing); • for any other purposes disclosed to you at the time we collect Personal Data or indicated in this Privacy Policy.

We will not process your Personal Data in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by you in accordance with Section 3 of this Privacy Policy or collect any Personal Data that is not required for the mentioned purposes (“purpose limitation principle”). For any new purpose of processing, we will ask your separate consent. To the extent necessary for those purposes, we take all reasonable steps to ensure that Personal Data is reliable for its intended use, accurate, complete, and current. We also undertake to collect only such amount and types of Persona Data that are strictly required for the purposes mentioned in this Section of the Privacy Policy (“data minimization principle”).