SYSTEMS > GOALS

SIMPLICITY = MASTERY

ACTION REMOVES DOUBT

MODEL NATURE (ITERATIVE, NATURAL SELECTION)

CREATE WEALTH TO GIVE IT AWAY

CARE & RESPECT = HONEST = FAST

⬆️ AUTHENTICITY = ⬇️ COMPETITION

FOCUS CREATES THE SPACE FOR PERFORMANCE

GOOD DESIGN IS INVISIBLE

CONSENSUS = 🚩