Optimizing your website with Call-to-Action (CTA) buttons is crucial for generating leads. This article shows how to create CTA buttons within Notion's constraints and how Super can enhance them to maximize lead generation potential.

Create cool Notion buttons

The primary purpose of your Notion website is to generate leads for your business. It doesn’t matter what products or services you sell, or how big or small your business is - you want a relevant audience to land on your website pages, check out your content, and eventually convert into paying customers.

Getting visitors is one thing but to turn them into customers, you must optimize your website for conversions. Conversion Rate Optimization (CRO), in simple terms, is the process of making the transition from visitor to customer as smooth as possible.

It involves planning milestones and the path between them.

One of the most important tools of CRO is the Call-to-Action (CTA) button. CTAs, when introduced at the right places with the right text give the reader the impetus to click on them. By linking the button to an important page like your contact page or signup page, you get visitors to the stage where they must decide if they want to begin an association with your business.

So, in effect, a website that is not optimized with the right CTAs will not generate leads to its best potential. While Notion helps you set up a website, it doesn’t offer the features you need to create the perfect CTA buttons. In this article, we will show you how to create one within the limitations of Notion. We will also cover how Super can take the CTA buttons to the next level.

Here are the 5 steps to create a button on Notion:

1. Add a Callout block to your Notion page

The Callout block is the closest thing to a button in Notion. We will show you how to customize it and turn it into a functional CTA button.

Open the Notion page and scroll to the point where you want to add the clickable button.

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Hover over the empty block there to find the ➕sign. Click on it to see the complete list of all the blocks that Notion supports.

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Keep scrolling till you find the Callout block and click on it.

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Notion inserts the Callout block as seen in the above image.