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Short: [Pain point or desire] → [Magnet title] ↓ Eg. “Need sales? Start here ↓”
Long: “Struggling to [pain point]? Get the [magnet title] and [do X without Y].” Eg. “Struggling to attract aligned clients? Grab the Real You Posing Guide and start showing up without awkward energy.”
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Struggling with [insert pain point]?
→ Grab [magnet name] ↓
Want to [insert result] without [insert struggle]?
→ [Magnet title] ↓
Not sure where to start?
→ My free [guide] will help ↓
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[ ] Instagram Bio:
→ One line that sells the magnet like it’s an offer
Ex: “Free Confident Content Guide ↓*”*
[ ] Story Slides / Video:
→ “I made you something…” / “For the [ICA descriptors] who [desire]
→ A story about why you made it, not just what it is
→ Add a CTA sticker link
[ ] Carousel / Static Post:
→ Post 1: Speak to the pain BEFORE you introduce the magnet
→ Post 2: Speak to the desire BEFORE you introduce the magnet
→ Post 3: Break down what’s inside + who it’s for
→ Post 4: Story or client moment that relates to the magnet topic
[ ] Pinned post + highlight reel:
→ So it lives on your profile for passive opt-ins
→ Collect the highlights relating to your magnet in one place
[ ] Email Signature/Footer:
→ For your STANDARD mailbox Eg: “Need help with your baby’s sleep? Download the free guide I use with all my clients →”
[ ] Website Popup/Header Banner:
→ Front and centre for all visitors: “New here? Start with this free X to [do X without Y]”
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