A Solid Flow Needs:

1. Delivery Email – “Here’s the thing you asked for” (you’ve already done this—if not, do it now!)
2. Follow-Up Email – “Here’s why I made this / Here’s what to do next”
3. Connection Email — Human, story-based, values-led.
4. Invitation Email – A soft intro to your offer + CTA.

HERE’S THE IMPORTANT BIT: Keep it simple. I recommend NOT using heavy images or fancy layouts. Why? Because we want this email to land in inboxes — not spam folders.

Write your emails as if they’re a VM with a new prospect/customer:

• Start with a short welcome (“So glad you grabbed this!”)
• Link to the magnet clearly
• Reassure them they’re in the right place
• Let them know more is coming

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Email 1 – Delivery Email

Goal: Deliver the Lead Magnet Title Prompt: Your [LEAD MAGNET TITLE] is here

Hi [First name],

Here’s that [thing you promised]: [Insert link to download or access]

I know how frustrating it can feel to [struggle they’re facing] – that’s exactly why I created this, and I’m so glad you grabbed it!

Try it out, and let me know if it lands for you.

I’ll be sending a few more things your way soon to help you go deeper with this — keep an eye out.

[YOUR PERSONAL SIGN OFF]

[YOUR NAME]

(OPTIONAL P.s – connect/reply/pay you straight up, but subtle) YOUR SIGN OFF YOUR NAME

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<aside> 2️⃣

Email 2 – Follow-Up Email

Goal: Remind them about the Lead Magnet + pique curiosity for more

Title Prompt: Here’s why I made this / Here’s what to do next

"Hi [NAME]

Here’s why I created [LEAD MAGNET TITLE].

Since working with [couples in conflict/creatives/women seeking natural healing], I’ve seen how often people try to [do it all themselves/rely on guesswork/follow someone else’s strategy] — and how easy it is to stay stuck when you don’t have the right support or systems.

[LEAD MAGNET TITLE] was made to help you feel [relieved / confident / clearer] and achieve [outcome from lead magnet] – one clear piece of the puzzle.

If you’ve liked what you’ve seen so far?

You're going to love this.

Bonus:

Short, practical idea. Keep it simple, something they can do today.

💘 Relationship Coach

If you downloaded my Emotional Availability Radar Questions, try journaling on how you answer those for yourself. The people we attract often mirror what we’re still working on.

🌿 Herbalist

If you grabbed the Cycle Syncing Symptom Tracker, take 3 minutes over the next 3 nights to jot down your energy, mood, and digestion — just notice patterns, don’t try to “fix” anything yet. Awareness is step one.

📸 Photographer

If you got the Content-Ready Shot List for Creatives, choose one item and repurpose it with a different crop or edit. Your content goes further when you reuse it on purpose.

YOUR SIGN OFF YOUR NAME

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Email 3: Connection Email

Goal: Connect as a real human through a story-based, values-led email.

Title Prompt: I wish someone had told me…

Examples:

• Relationship Coach → “I remember wondering if I was the common denominator — and I was, but not in the way I thought.”
• Herbalist → “I tried everything before realising I didn’t need to do more — I just needed to understand my body.”
• Photographer → “I kept wondering why people ‘loved my work’ but weren’t booking — until I started showing up like a business, not a content machine.”

But here’s what I know now (and how I help me clients): You don’t need [common belief around what they need].

You just need the right [tools, support, product, guidance, advice, framework etc] – which is exactly what I’m here for.

I figured it out the hard way, and now you don’t have to.

If any of this feels familiar? You’re in luck–because we’re just getting started

YOUR SIGN OFF YOUR NAME

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Email 4 – Invitation Email

Goal: A soft intro to your offer + CTA.

Title Prompt: Ready to go deeper?

Hi [Name] —

I’ve loved connecting with you here over the past [week/or two/three]–I hope you feel the same.

Now that you’ve started to get clearer on how to [outcome from lead magnet], I’d love to invite you to take it a step further.

[Insert 1–2 sentence description of your ONE offer]

→ [Link to learn more / join waitlist / book a call]

[offer title] helps [insert dream client description] ready to [insert transformation].

If that’s you? I’d love to [guide/support] you through it.

I’ll be dropping into your inbox with regular [lessons/tips/insights/ideas] for [insert ideal client descriptors] that I’m sure you’re going to love–hit reply anytime.

P.s In the meantime–want to have a real chat? Send me a DM on [Linked in/Facebook/Instagram/WhatsApp].

YOUR SIGN OFF YOUR NAME

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