✨Overview

Summit & Scale designs and manages paid social campaigns that support field marketing efforts and accelerate growth. Our paid ads work best when paired with events—amplifying reach before, during, and after key activations.

This portfolio highlights examples of paid social campaigns built to drive registrations, meetings, and post-event conversions👇

What We Focus On

• Audience targeting & segmentation
• Lead generation & demand capture
• Retargeting high-intent users
• Performance optimization & reporting

Campaign Types

🎯 Lead Generation Campaigns

Paid social campaigns designed to:

• Capture qualified leads
• Drive demo or intro call bookings
• Support top- and mid-funnel demand

Channels: LinkedIn, Meta

KPIs: CPL, CTR, conversion rate, lead quality

🔁 Retargeting & Funnel Support