FlyOver Tech Fest Goals

1. Lead Generation - list of emails
   • 1,000 registerants
   • 25 new trials

Purpose

1. Launch and create awareness for Structurely
2. Create new relationships (partners, speakers)

FlyOver Tech Festival Marketing Plan (tactics)

Audience

• Start Up or Technology community
• No specific title or demographic to speak of

Challenges

• First festival
• No awareness
• Short window to set-up drive awareness

Assets

• flyovertechfest.com website (landing page)
• https://twitter.com/FlyOverTechFest - decided not to use
• https://www.facebook.com/FlyOver-Tech-Fest - decided not to use
• Structurely Facebook Page
• Structurely Twitter