Overview

The purpose of Stance is to create value to its stakeholders: clients, employees, shareholders and society, balancing the interests of each.

Value for Clients

Stance must always deliver value to its clients, meeting or exceeding expectations throughout the working relationship, which should always be intended to be long-lasting. We must enable our clients to make informed, value-focused and ethically-based choices so that they can consider us strategic partners aligned with shared values and the success of their business or endeavour.

Value for Employees

The success of our company is determined by the people who work for it. To enable this we offer and encourage professional development. We compensate fairly, offer benefits that promote positive wellbeing and financial reward for continued investment in the success of the company. We believe that personal fulfilment in what we do and where we work is a basic human right. Diversity in representation and thought will is our aim, but inclusion, dignity and respect are the foundation on which we operate.

Value for Society

We believe that businesses should consider society as a stakeholder when making business decisions — both locally in their community and wider society. To act on this, we use immaterial and material resources efficiently, avoiding wasted materials and avoidable energy overhead in digital technology. When making design decisions we consider how they will affect the planet and the people involved in the supply chain of delivering those decisions. We continuously expand our knowledge and understanding of the world in which our practice is applied. We share this knowledge openly for others to use. We pay appropriate taxes so that our community might better invest in its future. We reinvest our own resources in projects that have a positive impact on society and that have value to broad groups of people.

Value for Business

To achieve our objectives we must ensure the long-term existence of our company. The long-term existence cannot be ensured without sufficient profitability. Thus, profitability is the necessary means to enable Stance to serve its clients, employees and society. We deal fairly and ethically with our suppliers. We are dedicated to serving as good partners to the other companies, large and small, that align with our vision. We are committed to transparency and effective engagement with all our stakeholders.

Review and Accessibility

We will review our governance annually to ensure that our actions are correctly aligned and that the statements provide enough guidance to keep us on track. This governance statement will be posted publicly online with the hope that it might act as inspiration in some way for other companies.

Reporting