👔 Executive Summary


Side note: This is also a great way to audit a brand new account.

🕵🏻 Step 1: Identify Top Products


Answer the question: What are the top selling products? Identify the best selling products from Analytics→Products:

Usually there will be a distinction between your A team and B team. Order thresholds or sales minimums are easy ways to differentiate i.e. only look at product with over 1000 orders YTD.

For this business there are 5 Product:

Products listed by sales

Products listed by sales

🤑 Step 2: Review LTV