Facebook Ads (now known as Meta Ads) help you advertise on Facebook, Instagram, Messenger and WhatsApp - entire Meta Ecosystem.

🔗 https://en-gb.facebook.com/business/ads

<aside> 🔗 Jump straight to 40+ Meta Official Resource links.

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Do you own a Business?

YOU need to learn the basics of Facebook Ads & run Ads yourself before hiring anyone else.

That’s it.

No shortcut.

Anyone telling you otherwise is just misguiding you.

Need more context?

Read 👇🏼

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DIY Facebook Ads for eCommerce and Fire Your Ad Manager in 2024

🛑 If they are giving you advice like this 👆🏼 or worse: if they are doing these in your Facebook ad account 🤯

🛑 Fire your Meta Ad Manager If they are giving you advice like this 👆🏼 or worse: if they are doing these in your Facebook ad account 🤯

I am tired of seeing small business owners waste time and money on Facebook Ads when they are starting due to the wrong information and guidance.

That is why I recommend every business owner understand the basics, even if they decide to delegate.

It’s not that complicated.

Let’s get started.

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Meta Ads for Beginners

What are Meta ads?

🔗 https://en-gb.facebook.com/business/ads

What is your `ULTIMATE BUSINESS OBJECTIVE`?

`CONVERSION` (Sales/Leads etc)?

Choose the `SALES` (Previously called ‘`Conversion`’) CAMPAIGN OBJECTIVE.

DTC/eCommerce/Shopify? For sure.

Just make sure your PIXEL & CAPI are set up properly before that.

Easy-to-follow guides:

More Sales Campaign Best Practices:

🔗 https://www.facebook.com/business/m/conversion-best-practices

For most eCommerce brands, starting Facebook Ads with low-budget

Start Simple:

1 Campaign
1 Ad Set
3-5 Ads in that Ad Set

More about Ad Set Structure:

🔗 https://www.facebook.com/business/ads/ad-set-structure

How much should you set for the `budget`?

Start with whatever you can afford, but know the limitations of a low budget.

Ideally, you should set at least a daily budget that allows you to get at least **50 conversions in 7 days**, helping the ad set to exit the Learning Phase.

Don’t have that much budget? Start with a Sales Campaign with Conversion events like ‘Add to Cart’ or ‘View Content’.

It's still better than Traffic or Engagement campaigns.

What should the `targeting` be?

Meta Ads for Beginners

What are Meta ads?

How Ads Work (The Ad Auction Explained)

Ad Objectives

Setting your ad budget & Schedule

Audience Ad Targeting

Expand Your Ad Creative Strategy

Ad Automation Tools

Ad Review, Policy & Support

Ad Metrics & Performance

What is your ULTIMATE BUSINESS OBJECTIVE?

CONVERSION (Sales/Leads etc)?

Choose the SALES (Previously called ‘Conversion’) CAMPAIGN OBJECTIVE.