<aside> 🐘 A collection of the 3 Pieces of Content I've found the most valuable this week on the internet, with some reflections, key lessons, and why they can add value to our lives. Plus, one thought-provoking quote.
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Table of Contents ▶️ ▶️ ▶️
Normally, we tend to think that advertising either does not have a strong impact on our purchasing choices and behaviours, or that the target of advertisements is our emotions. If we dig a bit deeper into the actual social mechanisms ads instill in us, we would notice something different. We would become aware of the fact that advertisements, for the most part, do not target us consumers directly. They influence our psychology and beliefs in a much more subtle and culturally-embedded manner.
This is the third person effect, as I have originally discovered it in the book The Elephant in the Brain. It is the very force driving lifestyle advertising, and it plays a crucial role in shaping our culture and customs.
The quintessential example of the third person effect, as cited by this article (as well as by the authors of The elephant in the brain), is this ad by Corona:
"Whatever's going on here, it's not about awareness, persuasion, promises, or honest signaling. In fact this image is almost completely devoid of information in the most literal sense."
"Cultural imprinting is the mechanism whereby an ad, rather than trying to change our minds individually, instead changes the landscape of cultural meanings — which in turn changes how we are perceived by others when we use a product."
Angel investor and clear thinker Naval Ravikant is the guest in this podcast episode from the Tim Ferris Show.
This conversation is a must-listen if you have any interest in productivity, life purpose, mindfulness, and how to live in general.
I came across Naval Ravikant last week (thanks to Ali Abdaal's recommendation), and have been enchanted by this man's wisdom, for lack of a better word.
There is also a book collecting all of Ravikant's best tweets, quotes, ideas, which has been published not long ago. And it is free to read online (or as a pdf).
"Not wanting something is as good as having it."
https://www.airr.io/episode/5f88393ab533a55eeebb9af9
When having low back pain, we do not want to try to solve it by doing some stretches, which, even if may lead to an instant feeling of relief, are not the right choice to actually get rid of the pain long term.
Rather, it is necessary to intervene to the root cause of the pain, and strengthen the muscle around the back, mobilize them, and achieve a greater muscle activation of the glutes, whose weakness is very often the primary cause of low back pain, due to the high level of sedentariness many of us experience in our lives.
THE ROUTINE
https://www.youtube.com/watch?v=bcbuhePZZj0
“Clear thinker” is a better compliment than “smart.”
— Naval Ravikant