Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services.

Core Users - Who does this product appeal to?

The segment of customers who have good purchasing power, busy schedules, and need for productivity and fitness tracking.

The different user segments along with use cases could be -

  1. Teenagers <18 - using apple watch for fitness tracking, instant messaging on the go, easy accessibility to friends & family
  2. Professionals <45 - productivity and fitness tracking, with focus on health and task tracking. Busy life leads to forgetting important tasks, which makes Apple Watch a strong value addition
  3. Elderly >55 - health tracking, notification services to family & friends in unfortunate events, reminders for medical needs

Why do you like it?

What 'job' does it solve?

Define the 'job' in the context of the user

Breakdown why it does it better than anyone else