Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services.

Core Users - Who does this product appeal to?

The segment of customers who have good purchasing power, busy schedules, and need for productivity and fitness tracking.

The different user segments along with use cases could be -

1. Teenagers <18 - using apple watch for fitness tracking, instant messaging on the go, easy accessibility to friends & family
2. Professionals <45 - productivity and fitness tracking, with focus on health and task tracking. Busy life leads to forgetting important tasks, which makes Apple Watch a strong value addition
3. Elderly >55 - health tracking, notification services to family & friends in unfortunate events, reminders for medical needs

Why do you like it?

What 'job' does it solve?

• JTBD for AW primarily focuses on tracking various metrics in one’s personal life in order to manage their time better, and get the most done in a day
• It solves for decluttering one’s personal life with multiple reminders and rewards for its users

Define the 'job' in the context of the user

• The primary function/job of an AW for a user would be tracking the user’s health metrics while seamlessly incorporating wireless communication with your primary device (iPhone)

Breakdown why it does it better than anyone else

• UI/UX best in the game, iOS seamlessly connects with all your Mac devices
• Dependable quality and sturdiness (water resistance, scratch proof, tough armour)
• Easy to wear, wrist watches have always been an integral part of the one’s outfit, AW seamlessly fits into that demographic
• Access to multiple apps under the Apple App Store (health, fitness, productivity)