Redesigned Webpage - Dark Mode Version

Overview

Astera Labs' Aries is a leading PCIe retimer solution providing high bandwidth, low latency connectivity for servers, storage, AI systems and more.

💡 The current product webpage lacks a clear, modern design that effectively showcases the Retimer's technical advantages and performance benefits.

Current Website

Key challenges to address

• Difficult for visitors to quickly find and parse detailed product specs and benchmarks

• The Retimer's latency, reliability and interoperability strengths aren’t highlighted

• Better page structure/navigation to enhance content discoverability

• The visual design isn’t aligned with their innovative brand positioning

🎯 The goal is to redesign the page to be a cleaner, higher-converting, more engaging destination that drives deeper technical evaluation of the Aries solution.