A premium strategy guide to help you choose your lane as a top-signal candidate — not another generalist in the stack.


1️⃣ Pick Your Lane (Shift Market Fit)

Your lane is built from five components:

Industry Focus

(fintech, healthcare, cybersecurity, insurance, real estate, edtech, govtech)

Problem Space

(complex workflows, dashboards, onboarding, growth, research-heavy domains)

Role Identity

(Product Designer, UX Researcher, UX Strategist, Mixed Methods)

Value Profile

(systems thinker, domain specialist, visual/UI execution, data-driven)

Proof Points

(complexity handled, outcomes delivered, insights produced)

This creates your market position — the foundation of all hiring signals.


2️⃣ Craft Your Narrative (Your Hiring Signal)

Hiring managers skim.

Recruiters skim faster.