Last updated: May 24, 2026

This Privacy Policy describes how ShapeUp ("we", "us", "our") collects, uses, and protects your information when you use the ShapeUp mobile application (the "App").

1. Information We Collect

1.1 Information You Provide

• Weight entries: weight values you log
• Profile information: height, age, gender, goal weight (optional)
• AI Coach messages: text messages you send to the AI Coach feature
• Account information: email address and authentication credentials used to create your account

1.2 Information Collected Automatically

• Device information: device model, operating system version, app version
• Diagnostics: crash reports, performance metrics (anonymized)
• Usage data: which features you use, frequency of use (anonymized)
• Device token: used solely to deliver push notifications to your device via Apple Push Notification service (APNs)

1.3 Information We Do NOT Collect

• We do not collect your phone number
• We do not access your contacts, photos or location
• We do not track you across other apps or websites
• We do not sell your data to third parties

2. How We Use Your Information

• To provide core App functionality (weight tracking, trend analysis, streaks)