Sonal heads up advertiser partnerships at Paved. She works with Uber, Salesforce, Noom, eBay, Jamf, Square, Warby Parker and more! She’s an expert in building relationships with Marketing Managers and Execs, guiding them through the newsletter advertising space. She recognizes the importance of finding the right audience and, therefore, newsletters that will translate into ongoing success for both the advertiser and publisher.
Newsletters provide advertisers with the opportunity to get in front of a highly engaged audience that has opted to receive content straight to their inbox. Sonal will walk us through what advertisers at large companies are looking for when sponsoring a newsletter and how to position your newsletter to better attract them.