The Uniswap protocol represents a collection of standards and methods to help improve the token swap experience for all crypto users online.
One of the goals of the Uniswap platform is to help mitigate the barrier to entry amongst beginners within the crypto and blockchain space.
Uniswap has a plethora of services and products, with its main token swapping tool at the core and still a main flagship product.
That being said, a main core problem Uniswap focuses its resources towards is user acquisition amongst those new to the crypto space as a whole. Uniswap serves a main mission of enabling blockchain developers, liquidity providers and casual traders to have access and engage within their decentralized financial marketplace.
So how can we improve how Uniswap currently tackles this problem?
Uniswap implements a simple yet effective design solution that ensures veteran traders and new users alike that they will be able to complete their task within the platform with high chances of returning.
The design is engineered to reduce intimidating factors common among the crypto space, such as heavy use of abbreviations, technical terms, and verification procedures. They do this via 3 use cases:
Focusing on this first use case, there are 3 problems that can potentially be tackled: